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Naji, M. |
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Motta, Antonella |
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Aletan, Dirar |
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Mohamed, Tarek |
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Ertürk, Emre |
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Taccardi, Nicola |
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Kononenko, Denys |
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Petrov, R. H. | Madrid |
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Alshaaer, Mazen | Brussels |
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Bih, L. |
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Casati, R. |
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Muller, Hermance |
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Kočí, Jan | Prague |
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Šuljagić, Marija |
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Kalteremidou, Kalliopi-Artemi | Brussels |
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Azam, Siraj |
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Ospanova, Alyiya |
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Blanpain, Bart |
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Ali, M. A. |
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Popa, V. |
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Rančić, M. |
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Ollier, Nadège |
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Azevedo, Nuno Monteiro |
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Landes, Michael |
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Rignanese, Gian-Marco |
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Pires, Fma
in Cooperation with on an Cooperation-Score of 37%
Topics
Publications (14/14 displayed)
- 2023On the representativeness of polycrystalline models with transformation induced plasticitycitations
- 2022On the computational treatment of fully coupled crystal plasticity slip and martensitic transformation constitutive models at finite strainscitations
- 2022Consistent modeling of the coupling between crystallographic slip and martensitic phase transformation for mechanically induced loadingscitations
- 2021Homogenizing the Elastic Properties of Composite Material Using the NNRPIM
- 2020Torsional fretting wear experimental analysis of a R3 offshore steel against a PC/ABS blendcitations
- 2019The role of elastic anisotropy on the macroscopic constitutive response and yield onset of cubic oligo- and polycrystalscitations
- 2018Constitutive modelling of mechanically induced martensitic transformations Prediction of transformation surfacescitations
- 2016Intralaminar damage in polymer composites in the presence of finite fiber rotation: Part I - Constitutive modelcitations
- 2016Intralaminar damage in polymer composites in the presence of finite fiber rotation: Part II - Numerical analysis and validationcitations
- 2014Predicting the mechanical behavior of amorphous polymeric materials under strain through multi-scale simulationcitations
- 2014AN ALGORITHM TO GENERATE MICRO MECHANICAL MODELS COMPOSED BY CIRCULAR INCLUSIONS
- 2013A framework for product architecture and technology selection in competitive environment
- 2011A MICROMECHANICAL CONSTITUTIVE MODEL FOR DUCTILE FRACTURE: NUMERICAL TREATMENT AND CALIBRATION STRATEGY
- 2009Numerical modelling of the filament winding process
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document
A framework for product architecture and technology selection in competitive environment
Abstract
Product positioning is a key marketing activity that defines the profitability of the company. In turn, product position is characterised by product architecture and underlying manufacturing technologies. Thus, the problem of product positioning can be reduced to the selection of appropriate product architecture. The paper presents a framework aiding on product architecture and technologies selection decision at the early stage of product development process. The model integrates utility analysis and appropriate market segmentation with competitive reactions and has been applied to business environment with competitive tendering. The framework is thought to enhance the communication between product development and marketing teams and general management within SME while making product positioning decisions. © 2013 IEEE.