Materials Map

Discover the materials research landscape. Find experts, partners, networks.

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The Materials Map is an open tool for improving networking and interdisciplinary exchange within materials research. It enables cross-database search for cooperation and network partners and discovering of the research landscape.

The dashboard provides detailed information about the selected scientist, e.g. publications. The dashboard can be filtered and shows the relationship to co-authors in different diagrams. In addition, a link is provided to find contact information.

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The Materials Map is still under development. In its current state, it is only based on one single data source and, thus, incomplete and contains duplicates. We are working on incorporating new open data sources like ORCID to improve the quality and the timeliness of our data. We will update Materials Map as soon as possible and kindly ask for your patience.

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in Cooperation with on an Cooperation-Score of 37%

Topics

Publications (1/1 displayed)

  • 2024Assessment of marketing affects on innovation advancement in the transport cluster2citations

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Koval, Viktor
1 / 2 shared
Nencheva, Iskra
1 / 1 shared
Metil, Tetiana
1 / 1 shared
Honcharova, Iryna
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2024

Co-Authors (by relevance)

  • Koval, Viktor
  • Nencheva, Iskra
  • Metil, Tetiana
  • Honcharova, Iryna
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article

Assessment of marketing affects on innovation advancement in the transport cluster

  • Koval, Viktor
  • Nencheva, Iskra
  • Metil, Tetiana
  • Honcharova, Iryna
  • Valiavska, Nataliia
Abstract

<jats:p>Implementation of high-quality innovation is possible using marketing in a specialised cluster. Creating the basis for a fundamental approach to assessing the impact of innovation requires differentiation and ranking of factors influencing the final results of innovation. This study examines the general principles of using differentiation and ranking as tools for analysing the impact of marketing on the success of innovations in the transport cluster and on the final results of logistics companies. When developing a methodology for assessing marketing effectiveness, special attention was paid to the formation of criteria and performance indicators for companies providing transport services when introducing innovations for which there is a need to integrate logistics space. A method for assessing the influence of various factors on financial results for conducting a quantitative analysis is presented. A study was alsoconducted on the effectiveness of using cluster marketing when introducing innovations in a transnational company and in a company whose activities are limited at the local level. One of the marketing directions was using digital tools for cargo processing in the integrated logistics space, which can increase by 80% the number of goods processed exclusively by digital means for a logistics company.</jats:p>

Topics
  • impedance spectroscopy
  • cluster
  • quantitative determination method